Marketplace advertising
strategies that actually convert
Most sellers on Amazon, Etsy, or Wildberries spend their ad budget without a clear picture of what's working. This program teaches you to read campaign data, structure bids with intention, and cut waste before it compounds — whether you're running ads solo or inside a larger team.
What you will work on
- Sponsored Products & Display bid logic
- Search term harvesting and negation
- ACoS targets by margin tier
- Seasonal budget planning
- Cross-platform attribution gaps
How the program is structured
The first four weeks focus on diagnostics — you bring your existing campaigns or a sample account, and every session dissects real data. Instructors walk through search term reports, placement breakdowns, and dayparting patterns so the feedback is grounded in numbers you already have, not hypothetical scenarios.
Weeks five through eight shift to building: you design campaign structures, write ad copy variants, and run controlled tests with defined success criteria. Each learner leaves with a documented playbook specific to their product category and margin profile — not a generic template.
- 16 Structured live sessions across 8 weeks
- 6–14 Learners per group cohort — small enough for real feedback
- 1:1 Private track available for individual learners
Two learning paths, one curriculum
Cohort sessions
A fixed group moves through the program together. Peer review of each other's campaigns adds a layer of perspective that solo study can't replicate — you see how different product categories face different algorithmic pressures.
- Scheduled twice weekly, 90 minutes each
- Shared workspace for campaign drafts
- Group office hours on Fridays
Individual track
Sessions are scheduled around your availability, and the curriculum adapts to your specific marketplace and product mix. If you're managing a catalogue with 200 SKUs, the program focuses there — not on a generic seller journey.
- Flexible scheduling, minimum 3 sessions per week
- Direct account review with your instructor
- Async feedback between sessions
Mixed format
Attend group sessions for the curriculum structure, then book individual slots when your specific account needs a closer look. Most learners find this balance gives them both the peer context and the personalised depth they need.
- Group cohort access plus 4 private slots
- Instructor matched to your category
- Priority booking for additional sessions
The instructors behind the program
Tadhg Ó Briain
Paid Ads Strategist
Spent six years managing Sponsored Products accounts across consumer electronics and homewares. Focuses on bid architecture and dayparting logic.
Sorcha Devane
Analytics Lead
Specialises in attribution modelling and search term data. Teaches learners to distinguish signal from noise in large campaign exports.
Remigiusz Kowalczyk
Marketplace Growth
Works primarily with sellers expanding across European marketplaces. Covers cross-border ad structure, currency-adjusted ACoS, and localisation gaps.
Áine Flannery
Copy and Creative
Focuses on ad copy testing methodology — headline variants, keyword insertion, and how listing quality affects sponsored placement quality scores.