Loduzye — who we are and what we stand for
Built around one persistent gap in online education
Most marketplace advertising courses treat learners as passive recipients — a recorded lecture, a PDF checklist, done. Loduzye started from a different premise: that real skill in marketplace advertising develops through guided practice, direct feedback, and the ability to ask the question that actually matters to you right now.
We built a platform where group sessions and private lessons coexist as genuine options, not upsells. Learners from any region of Ireland can access the same quality of instruction, adapted to the platforms, pricing dynamics, and competitive conditions they actually face. Personalised learning paths mean a newcomer and an experienced seller can be on the same platform without either feeling misplaced.
Instructors at Loduzye are practitioners — people who have run marketplace advertising campaigns, made expensive mistakes, and developed working methods from that experience. They teach what they know works, and they're honest about what remains uncertain.
Core advertising disciplines — search, display, sponsored brands, and off-platform retargeting — each with dedicated learning tracks
Maximum instructor-to-learner ratio in group sessions, keeping interaction genuine rather than broadcast
Live session hours available per week across different time slots, built around working schedules
The people behind the sessions
Small team, specific expertise — no generalists hired to fill gaps.
Aoife Ní Bhriain
Lead Instructor — Sponsored AdvertisingAoife spent six years managing advertising budgets for mid-size sellers across Amazon and Irish marketplace platforms before moving into education. Her sessions focus on bid architecture, keyword intent, and the decisions that actually move campaign performance over time.
Bríd Kavanagh
Curriculum Lead — Learning DesignBríd designs the structure of every learning path on the platform. She determines how concepts sequence, where practice exercises fit, and how group and individual sessions complement rather than repeat each other. Her background is in instructional design for technical subjects.
Fionnuala Ó Dochartaigh
Platform & Learner ExperienceCiarán Breathnach
Analytics & Attribution InstructorSorcha Uí Fhlannagáin
Learner Support & SchedulingHow sessions are structured at Loduzye
Each learner starts with a diagnostic conversation — not a quiz, but an actual discussion about what they're trying to achieve and where their current understanding breaks down. That conversation shapes everything that follows.
Diagnostic intake
A structured conversation maps current knowledge, platform experience, and specific goals before any learning path is assigned.
Path assignment
Group or individual sessions are recommended based on learning style, pace preference, and the complexity of the learner's advertising context.
Live instruction
Sessions run with real campaign data and real scenarios — not hypothetical examples constructed to make concepts look cleaner than they are.
Ongoing review
Progress is reviewed at set intervals and the learning path adjusted where the original assumptions no longer match where the learner actually is.
Questions before committing?
Talking to someone before signing up is a reasonable thing to want. Reach out directly — the team at Killaloe responds to genuine enquiries, not form submissions routed through three departments. You can also browse the full service breakdown before deciding anything.
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